Mr Joe LEE 

Kuai Di Taxi Chief Strategy Officer

 

Mr. Joe C. Lee is Chief Strategy Officer at KuaiDi Technology Co. Ltd. and founder of mobile applications KuaiDi Taxi and KuaiDi One. KuaiDi was established in 2012 as the first Internet company in mainland China to combine online and offline services through mobile phone applications. It is the most popular taxi-hailing mobile application in China, operating in more than 40 cities - vastly improving the taxi-user experience and quality of life for the people living in these cities. 

 

Mr. Lee was born and raised in Hong Kong. He is a graduate of the University of Waterloo in Ontario, Canada. Prior to founding KuaiDi Technology, Mr Lee worked for an accounting firm, becoming a certified public accountant in 1999. Demonstrating his versatility, he successfully moved to marketing consultancy, where he acted as a strategic consultant for a number of well-known companies. As a young man, Mr. Lee possessed an adventurous and entrepreneurial spirit. When he was 30 years of age, he moved from Hong Kong and, without any knowledge of Mandarin, headed for Shanghai. There, he created a gaming website called 96PK.com, which allowed users to upload their games to the website. His unique initiative of inviting users to contribute to - and participate in - online games on the website proved to be exceptionally lucrative.  

 

In 2010, Mr Lee took note of the rapid growth of users and improvements in technology of smart phones in China. He saw this as the ideal opportunity to develop and launch mobile phone taxi applications. Hence, KuaiDi, which is based Hangzhou, was born. KuaiDi Taxi entered Hong Kong market in September 2014, and is backed by e-commerce giant Alibaba to the tune of more than US$1 billion. Mr. Lee understands Hong Kong people’s needs for sophisticated and practical mobile applications as a way to gain new customers and retain current users. KuaiDi Taxi is committed to enhancing the quality and service of the Hong Kong taxi experience, while helping alleviate wait times caused by traffic problems. To achieve this, the application targets ease and practicality of use, and includes features like frequently used locations, voice input, GPS positioning, and links to a large number of taxi drivers, among others. These factors allow passengers ease of use, which adds up to quick contact and arrival of taxis at desired locations. 

 

While Mr. Lee acknowledges the immense impact the Internet plays in our day-to-day lives, KuaiDi emphasises its relationship to O2O (online to offline). He believes that the Internet (online) affects our basic needs and necessities (offline), so he is determined to link the Internet with our daily lives in a practical and efficient way. The end result is a pleasant experience for both drivers and passengers. KuaiDi Taxi is a pioneer in O2O, and uses offline resources such as street-level outlets, a customer service hotline, and gas station services for drivers. KuaiDi Taxi values its relationship with the drivers, which helps guarantee a pleasant user experience.

 

KuaiDi Technology’s plan is to bring its service to every corner of Hong Kong, enhancing convenience for local people. As a native Hong Konger, Mr. Lee understands the city intimately. His goal is to integrate KuaiDi Taxi into the daily lives of Hong Kong people, and hopes his success will inspire the entrepreneurial spirit of Hong Kong’s young people.